Thumbnail Photo

Won’t You Be My Blooming Valentine?

by Brian Wheat on January 29, 2015 at 3:43 pm

FB-AnthuriumsMany folks think florists and card companies invented Valentine’s Day. Well, here is the scoop on the day of love: There are many legends on the origin of Valentine’s Day, from saints to Faunus, the Roman god of agriculture. The most popular one goes all the way back to 270 A.D., when Bishop Valentine performed secret marriage ceremonies. When the Roman Emperor Claudius II discovered this, he sentenced the Bishop to death. While in prison, Valentine fell in love with the jailor’s daughter and before he was executed on February 14, sent her a note signed, “From Your Valentine.”

Handwritten Valentine’s Day cards have been found dating back to 1415; it became more common and popular in the 17th century. In the 1900s printed cards began to replace handwritten notes. Today, 145 million Valentine’s Day cards are sent each year, making it second only to Christmas cards. Read More

Thumbnail Photo

Florists: Ready to Serve!

by Jennifer Sparks on January 26, 2015 at 12:03 pm

floristsThis year, Valentine’s Day falls on Saturday. How nice for those sweethearts who work Monday through Friday to have the whole day to spend together celebrating their love. This is all the more reason to make flowers part of that celebration, and your florist is ready to serve you!

Flowers are scientifically proven to create instant delight and increase enjoyment and life satisfaction. Who wouldn’t want that for their Valentine?

So plan ahead, order early, and you’ll be sure to wow your sweetheart. Here are tips on how your florist can help you express your love:

Early deliveries to the office:

Many people love the “wow” impact of the floral delivery to the office. Valentine’s Day flowers can be sent to your special someone’s office on Thursday or Friday to set the mood for a romantic weekend, or on the following Monday to continue the fun. Some florists offer incentives, such as discounted delivery or special add-ons, for orders delivered prior to Valentine’s Day. Check out what your florist has to offer. Read More

Thumbnail Photo

What’s your Floral DNA?

by Ardith Beveridge on January 23, 2015 at 5:48 pm

Tranquil-FBCurious question isn’t it? Your “Floral DNA” as I call it, is your floral preferences. It is shaped by your likes and mood as well as outside forces, such as the weather or occasion.

Your Floral DNA encompasses your favorite colors, flower varieties and style. When buying flowers for yourself, do you often choose the same colors or same types of flowers?

That is your Floral DNA at work.  Read More

Thumbnail Photo

Three More Outstanding Flowers in 2015

by Jenny Scala on January 20, 2015 at 11:46 am

During one of the floral industry’s biggest flower competitions this past summer, a panel of floral experts evaluated 254 types of flowers and choose the best in 11 categories. Earlier, we looked at what the experts considered as the four best types of roses, and then we saw four outstanding pink flowers. Here is a look at the final three honorees at the last Outstanding Varieties Competition.

Best Chrysanthemum: Booya! ‘Anastasia Sunny’ is big, brilliantly bright, ducky yellow, full of texture, fun and guaranteed to make you smile. Look for it in showy floral display pieces at big events, or send it to loved ones to make their day.

‘Anastasia Sunny’ - Photo Courtesy Betsy Hansen

‘Anastasia Sunny’ – Photo Courtesy Betsy Hansen

Read More

Thumbnail Photo

Four Outstanding (and Pink) Flowers in 2015

by Jenny Scala on January 16, 2015 at 11:38 am

Of the 11 flowers honored at the Society of American Florists’ Outstanding Flower Varieties Competition, five exhibited pink hues — including Best in Show ‘Blushing Parasol’. Here is a look at four more winners at the competition — all pretty in pink.

People’s Choice and Best Bulb Flower: While the judges declared the Oriental trumpet lily ‘Amarosi’ the Best Bulb Flower, convention attendees voted it their favorite, earning it the People’s Choice honor. The massive size of the lily’s bloom and delicate fragrance turn heads. This spectacular flower would make an impressive gift for Mother’s Day or Easter, look regal in bridal bouquets and wedding centerpieces, and standout in big floral designs for events.

'Amarosi’ - Photo Courtesy Betsy Hansen

‘Amarosi’ – Photo Courtesy Betsy Hansen

Read More