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WomensDay2015_2We women are so busy we rarely have the time to slow down long enough to appreciate and acknowledge the women in our lives who we admire, who inspire us and who we just plain adore. Which is why I love to celebrate days like International Women’s Day on March 8th — it gives you permission to say what your heart feels but you don’t always express.

Since 1911, International Women’s Day has been a time to shine the spotlight on women – to celebrate our achievements collectively, to honor the progress we’ve made, and to acknowledge the courage and determination of our ‘sisters’ –- mothers, daughters, friends, teachers, mentors, leaders.

Take a moment to pause and think about the women in your life who have shaped you, supported you, cheered you on, guided you, inspired you and been there for you over the years.

What would you choose to say to these women on this day?

How could you honor their contribution to your life?

And do so in a way that honors you too?

No need to stress yourself out with grand gestures. Try one these simple but mighty acts in honor of her, and yourself.

  1. Admire Her Feminine Power with Flower Power. Rutgers University did a study on the power of flowers, and found that having flowers around has a long-term positive effect on our moods — flowers make us feel less depressed and agitated and give us a higher sense of enjoyment and life satisfaction. Since most women are overwhelmed, sending flowers to remind your special sister of her power and beauty is an easy act to take. Plus the flowers will keep reminding her of her feminine power even after March 8! Include some words about the flowers you choose and how they reflect what you admire in her. Did you know that different flowers have different meanings? Click here for a list.

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Presentation Bouquets for a Dancing Queen

by Jenny Scala on February 24, 2015 at 11:34 am

What do Olympic winners, beauty pageant winners and theatrical performers all have in common? Each receives a presentation bouquet to celebrate their accomplishment.

Studio54-1During its convention, the Society of American Florists hosts the floral industry’s longest-running annual, live national floral design competition. The last Sylvia Cup Floral Design Competition this past summer drew 25 floral designers from across the country. Contestants were given two hours, the same flowers, supplies, and surprise task: create three floral arrangements — a presentation bouquet, floral arm jewelry, and memorial design — to complement the theme Studio 54 Revisited. A panel of floral design experts evaluated the arrangements on criteria such as mechanics, originality and design principles and elements.

This is the first in a 3-part series showcasing the top scoring designs in each category, starting with presentation bouquet. Read More

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7 Tips for Choosing your Bridal Bouquet

by Sharon McGukin on February 18, 2015 at 11:10 am

Bridal-Bouquet-fbWhen planning a wedding, one of your most exciting decisions will be choosing your bridal bouquet. Consider your personal style, body shape and the lines of your dress when choosing your design. Collect photos and magazine or web page images to illustrate design styles and color harmonies you love to share with your florist. This will help them to identify your signature style.

Try these seven tips when selecting your bouquet:

  1. Consider your body shape

Think proportion. Your height should be the first consideration. Share your height measurement with your florist when you discuss the length of your bouquet. Consider your overall body shape. Your physical form should influence the shape and width of your bouquet.

For example, a petite bride could opt for a smaller bouquet that doesn’t overwhelm or hide the dress. Smaller bouquets can be just as impressive as larger ones. Taller brides can accent their height and look very graceful holding a longer, cascading bouquet. A bride with a fuller figure might choose a larger bouquet rich in detail to capture the eye. A long, cascading design will flatter a full figure and lengthen its look by drawing the eye down instead of across the body. Read More

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A Few Minutes = Days

by Carol Caggiano on February 14, 2015 at 2:43 pm

FB-SAF-Blog-VD-1Valentine’s Day is here, and hopefully a lovely arrangement of flowers arrived for you from someone you love. Romance is literally in full bloom when flowers arrive.

Because flowers are so beautiful and bring us such joy, we want them to last as long as possible. There are a few simple things you can do to ensure you get every moment of enjoyment from your lovely bouquet.

First, make sure you place them in a cool place away from drafts, sunlight and heat vents. Once you have the flowers in your chosen spot, filling the vase to the brim with cool water will help make sure that all stems get enough water. Often all the stems do not go all the way to the bottom of the vase. Flowers drink a lot of water, faster than you might think. Checking the water daily makes sure there is always enough for even shorter stems.

If your flowers arrive as a wrapped bouquet that you place in your own vase, make sure you add the little packet of floral preservative that comes with the flowers to the water as directed. This preservative contains both nutrients for the flowers and a biocide to keep algae at bay. Science has proven that using a floral preservative does extend the vase life of flowers. Changing the water every few days also helps, especially if you continue to add the floral preservative to the fresh water each time. These little packets usually come with your flowers, and I always keep some handy at home. Stop in your local florist next time you are in town and buy a half dozen or so to keep on hand. These packets are inexpensive and they do make a difference. Read More

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Valentine’s Day Trends 2015

by Leanne Kesler on February 5, 2015 at 8:13 am

What’s hot this Valentines holiday?  Love…love…love… and a personalized approach.

The classic Valentine of red roses is always a favorite. Personalize the gift with feathers and jewels. Add a card that says, “My heart’s all a flutter,” and your sweetheart will swoon.


Vintage Valentine is trending strong. Think soft pinks, lavenders, aqua and peach for a romantic, subtle message of love.


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