'Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to...
The Best Flowers for Vase Life, Value and Versatility
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the...
SAF Competition Highlights Outstanding Varieties
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual...
PFCI to Honor Six New Members in 2021
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
SAF Members to Elect New Leaders
SAF events, ready-to-use marketing tools and membership dues – these are among the many SAF programs that the SAF volunteer leadership influences –...
PBS, Netflix Shows Put Spotlight on Flowers
Americans are watching significantly more television during the crisis: an average of 41 hours during the last week of March, compared with 33 hours...
Florists Prep for Packed Day of Education in Kansas City
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit...
Industry Mourns David Austin, Father of Old English Garden Roses
World-renowned rosarian David Charles Henry Austin, whose eponymous line of garden roses earned legions of admirers among floral industry...
Princess Eugenie Incorporates Tradition and Color in Wedding Flowers
For her Oct. 12 wedding to Jack Brooksbank, Princess Eugenie honored royal tradition while also incorporating rich fall colors in her floral décor....